Sunday, September 26, 2010

Marketing, Marketing, Marketing, and History

I have been studying all weekend, and I thought I'd share a few of the interesting things that I have been learning in History and Marketing. That way, I will be learning as I blog and this doesn't count as a study break.

1. If the world were a village of 1,000 people, it would consist of 520 females and 480 males, 330 children, 60 people over the age of 65, 10 college graduates, and 335 illiterate adults. The village would contain 52 North Americans, 55 Russians, 84 Latin Americans, 95 Eastern and Western Europeans, 124 Africans, and 584 Asians (over half!). Communication would be difficult because 165 would speak Mandarin, 86 English, 83 Hindu, 64 Spanish, 58 Russian, 37 Arabic and the rest would speak other languages. There would be 329 Christians, 178 Muslims, 132 Hindus, 62 Buddhists, 3 Jews, 167 nonreligious, 45 atheists and 84 others.

2. Gay and lesbian populations range between 4-8% of the US population, with a higher percentage in urban areas. Compared to the average US consumer, respondents who classify themselves as gay are 10 times more likely to be in professional jobs (like doctors, accountants, etc), 2 times as likely to own a vacation home, and 8 times more likely to own a notebook computer.

3. Half of the US population (120 million people) moved at least one time between 1995 and 2000. State by state analysis shows that the shift has been toward the Sunbelt states and away from the Midwest and Northeast.

4. People in Seattle buy more toothbrushes per capita than any other city. People in Salt Lake city eat more candy bars, and people in Miami drink more prune juice.

5. The number of US citizens living in poverty rose 17% between 2000 and 2004. The number of very affluent people rose 16%. It is expected that this gap between rich and poor will continue to widen.

6. When asked what their favorite leisure time activities, these are responses in 1995 and in 2004: reading was 28% in 1995 and grew to 35% in 2004 (surprised me!). Watching tv was 25% in 1995 and dropped to 21% in 2004. Spending time with family was 12% in 1995 and 20% in 2004. (Seems like our society is getting their priorities a little bit better!)

7. The average consumer was estimated to spend 9 hours and 35 minutes a DAY using media in 2006. This includes radio, tv, internet, newspapers, books, video games, and stuff like that.

8. 20% of households consist of married couple with children under 18. 27% of households is single live-alones,  8% is single-parent families, 32% is empty-nesters or childless married couples, and 5% is living with nonrelatives (that's me).

9. There are 23% more women enrolled in college than men. As fewer men go to college, their spending power will drop. In 2005, women held 52% of all professional or managerial positions. Now, on average, 2 out of 7 executives for a company are women. In the next decade, it is expected that 4 out of 7 will be women.

10. To reach opinion leaders involved with their African American communities, Chrysler is taking its cars to megachurches around the country for test drives at church.

11. The Hebrews were the first society to practice ethical monotheism. No other society had one God who was held to the same ethical standards as the people. Hebrew laws were the first to ever describe ethical conduct like respecting people over property, protection for the oppressed, and respecting parents. (I had to put one history fact in there, but history is just so boring. This is the only interesting thing in my entire 3 chapters.)

That's it! I've learned a lot more interesting marketing facts, but I don't want to type out my marketing book for y'all. Well, I would, but I know you wouldn't want to read it. If you have any questions about the demographics of America, I'm your person to ask. Ask before Tuesday though, because I'll forget it all after that.

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